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Joline Godfrey and the Polaroid Corporation (A) Executive Summary The critical problems Polaroid faced in the “Joline Godfrey and the Polaroid Corporation (A)” case are the lack of structures to support innovations and the absence of mechanisms to develop talents.
Describes how Joline Godfrey, intrapreneur to Polaroid Corp, development and implementation of projects that could help Polaroid move to a more service, as opposed to product-oriented focus. Also depicted mentor protégé relationship between Godfrey and Gerald Sudbey, senior executive in the company.Joline godfrey and the polaroid corporation essay